Why Are You Always Explaining Your Brand (And How AI Can End That for Good)?
Ever feel like you’re always re-explaining who you are as a business? Whether it is for a client presentation deck, a new vendor call, or the next piece of marketing content. Why does this cycle keep happening and how can AI finally break it for you?
Last week I was at Design Chicago 2025, listening to a lively presentation on AI in a room packed with designers and creative business owners. Everyone was glued in, taking notes, nodding along, as the panel fired off tips and tricks for using AI to save serious time, streamline projects, and unlock new ideas.
I could relate. Over the past year, I’ve saved myself (and my clients) mountains of time by putting AI to real work. The real breakthrough? It’s not magic, or just the latest app. It’s all about how you prompt it, how you teach it, and how you refine what it gives you.
This week, I’m sharing the exact formula I rely on to extract the DNA of a business. Use it, and you’ll get results that are faster, on point, and truly yours. Right from the first try.
The Core Problem: Why Are We Always Starting From Scratch?
Let’s get real for a minute.
Most creative businesses, mine included once upon a time, never saw the point of crafting a super specific written guide to what makes them unique.
Every time a new prospect email, vendor meeting, AI tool, or team member comes along, you are back at square one putting in extra effort to make sure they get it.
That is not just exhausting. It is a massive time drain.
But here’s the lightbulb moment
It is not only about marketing content or “brand guides for vendors.”
It is how you show up everywhere. Think proposals, client pitches, website copy, images, videos, even that client welcome email.
What You’ll Actually Get (and Why It Works) 📋
Let me set expectations right up front
The process I’m sharing isn’t a fill-in-the-blank worksheet
It’s a single (but a heafty) prompt which will kick off a guided interview by ChatGPT with, tailored questions for every angle of your business: what the founder knows, what your customers experience, what someone in sales or service hears, and even what other owners know. We then put it all together.
And here’s the important bit
For smaller studios or solo owners, it’s totally normal if YOU wear all these hats.
You might answer every set of questions yourself, or you might collaborate with a few key people to cover each perspective.
The idea is to make sure all corners of your business get a voice in defining your DNA, whether that comes from multiple teammates or just you switching hats for a few hours.
Once the questions are answered, you’ll end up with 2 valuable bars of gold:
1️⃣ A Brand Dossier & Internal Branding Guide for vendors and employees.
2️⃣ An AI Training Profile that captures the company’s tone, voice, and worldview for use in ChatGPT or custom GPTs.
I was given permission to use this backbone framework by my AI coach and modified it to make it a fun interview process that speaks to creative businesses, so your results will actually fit the kind of work you do.
The Game Changer: Your DNA, Powered by AI (Not Just People) 🤖
Remember when documenting your brand’s DNA was about handing it off to people to read it?
Maybe your marketing folks, your vendors, or the latest hire would get some kind of quick idea.
It worked. Sort of.
But something always got lost in translation.
That was then.
Now, welcome to the wild side.
Feed your real business DNA, the mission, the vision, the tone, the values, the approach, to AI and suddenly it can create text, images, videos, presentations, proposals, and so much more in just minutes.
And get this. Every output carries your unique signature.
🚀 Imagine AI handling your tedious first drafts, visual mockups, or client emails with your brand’s essence built in from the very beginning.
What Changes? Goodbye to the “Re-Explain” Loop 🎯
Here’s exactly where life gets easier:
Client presentation decks? Finish them in less than half the time you do now.
Emails? Perfectly and consistently written, no heavy lifting on your end.
Project presentations? Nail every one with a unique flair while always reflecting your signature style.
Website pages, onboarding docs, even job postings? AI takes care of the heavy lifting, you just add a few specifics.
And the best part:
There’s no more back-and-forth with AI trying to fix drafts to sound like you.
Document your business DNA once and use it everywhere.
Every output comes out instantly aligned.
You Might Object: Is This Just for Techies? Won’t It Take Ages? 🔎
You might be thinking this is only for marketing teams or big companies.
Not true.
Do the work once and you unlock speed and simplicity for every project and every tool, no matter your team size or the nature of your business.
There’s no need for a hundred-page brand bible here.
All you need are the key specifics your AI (and the humans you work with) can actually use.
Will it take a bit of time to get it right? Of course it will.
Will it change the way you work? Absolutely.
Who might skip this?
If you love repeating yourself or tweaking every project from scratch, keep doing what you’re doing.
But if even ten minutes a day feels wasted making things sound right, consider this your sign to make a change.
Real Results: How It Worked for Me and My Clients 🏆
After years repeating myself, I finally wrote our DNA as a prompt for AI.
Here is what happened.
My proposals, presentations, and client comms sounded right on the first try.
Every tool, copywriter, or designer I hired started at the finish line, not zero.
Clients who tried my template were amazed at how quickly their AI tools produced real, usable work.
This is not theory.
Think of it as your business shortcut.
Ready to Make AI Help You Extract Your Brand’s DNA? 🪄
Want to stop repeating yourself, save loads of time, and finally get perfect results on the first try?
Go ahead and grab the secret sauce: the “Business DNA Extraction Prompt”
Use it with ChatGPT and let it ask you all the right questions to learn and digitize your entire business signature.
Your Turn: Never Repeat Yourself Again 📌
Take back your time and put your business, tone, and voice on autopilot.
👉 https://gocts.us/business-dna
Want to see a real example or talk through the steps? Just email me.
Happy to share my own and help tune yours.
Everyday Problems deserve everyday solutions. Give yourself more time for the creative work you actually love and a business that sounds, looks, and feels like YOU even when you did not write it yourself.