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Launching this website has been quite a journey, and I owe thanks to many. You may wonder, what was the biggest challenge? It was me! As Roy T. Bennett famously says in his book ‘The Light in the Heart,’ ‘The biggest wall you have to climb is the one you build in your mind.’ This week, as part two of our website refresh season series, I’ll share five ideas that gave me pause and forced me to come to terms with. Let’s climb to the top of that wall together and discover what awaits on the other side, even if it seems daunting.
Make it personal and personable
> Upon reviewing the design concept sent by our creative team, I noticed a large picture of myself on the homepage. As I browsed further, my face continued to appear across various pages. I credit our success to my team, recognizing that one person alone cannot achieve what we do at Chat Tech every day, the ubiquitous presence of my image as the focal point felt unsettling. Expressing my reservations, Sara from our creative agency offered insight, stating, “People do business with those they know, like, trust, and value. You set the path, lead your team, and connect the dots. No one else is better suited to introduce Chat Tech.” Her words prompted me to pause and reconsider my stance.
Drop the contact form
> After the initial design of our contact page was completed, I was puzzled by the absence of a traditional contact form – you know, the one with numerous fields and a security validation puzzle involving images of bridges or bicycles. I questioned our designer about this common feature typically seen on websites. Her response was intriguing: people often find contact forms frustrating. Instead, they prefer options to chat immediately or schedule a call for later. A contact form doesn’t cater to those seeking immediate assistance or wanting to set aside time for a conversation. Made sense to me.
Keep it short and sweet
> For as long as I can recall, I’ve aimed to convey my thoughts concisely. Initially, I wrote twice as much content for each page on our website, only to see it gradually trimmed down. Just last week, another website consultant we collaborate with remarked, “Too much text.” So, it seems there’s more editing in store. While I value clear and comprehensive communication, a website’s primary goal is to make a strong first impression. Highlighting key points to help our audience gauge compatibility is all that’s necessary.
Why is it more important then what
> I always take pride in showcasing our products and services as I truly believe in them but working on our website made me realize why is a far more important question to answer. Ultimately, your “why” defines you and profoundly influences both the “what” and “how.” It guides every decision, big or small, regarding your product or service offerings, directly influencing the client experience. Clearly understanding and effectively communicating your “why” on your website is the key to genuinely connecting with your audience and conveying what sets you apart.
You don’t quite know what you need done
> Before getting started on our website refresh, I contemplated hiring a coder or overseeing our internal team to complete the project. I felt confident about knowing what needed to be done and how. I browsed other IT-related websites, gathered client feedback, and noted down aspects I disliked about our old site. I believed I had done thorough preparation and could easily wrap things up in a few weeks. However, upon having an introductory call with a creative agency, I was impressed by the multitude of insightful questions they posed that I hadn’t even considered. While I contributed significantly to the process, allowing an expert to take the lead yielded results beyond my expectations.
– Burak Sarac, Team Lead
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